Interview With Corrin Madden, Creator of LittleLoveJar.com

Corrin Madden, founder of Little Love Jar, is passionate about living a fun, healthy, meaningful life, spending time with her children, friends and family, and doing good in the world. She created Little Love Jar as a way to celebrate others and harness the incredible power of love. She feels extremely fortunate to be in a position where she gets to see the best of humanity through the work she does. Little Love Jar is a reminder that love not only exists but is a huge and powerful force in the world. 🙂

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Cate: I am here with Corrin Madden of littlelovejar.com. As with others I have interviewed, I discovered Corrin and her work via my social media–one of the positive aspects of being connected on such platforms! 🙂

Welcome, Corrin–thanks so much for joining me!

Corrin: Hi Cate! It’s my pleasure; thank you for inviting me.  

Cate: So I know a little bit of your story from having visited your website, but would you share here how you started your little love jar journey?

Corrin:  Yes, absolutely.  The first jar I made was actually out of desperation.  Several years ago a friend was in a tragic accident and we didn’t know if he was going to make it.   I was 7 months pregnant at the time and living in another state. I wanted to be there, with my friend and his wife, but I couldn’t. I felt helpless.  About fifty of us were on an email chain his daughter put together to inform us on his progress. Although many of us didn’t know each other, we were connected by the love and care we had for this couple.  Being part of the email chain I was aware how much love and support there was for our friends, and I wanted to find a way to do something with it… a way to capture all that love. The idea of a healing jar popped into my head, so I emailed everyone on the list and asked them to be a part of the project.  The response was incredible. People responded with memories, jokes, prayers, encouragement, and pure love. My friends received their jar right before Valentine’s Day 2008, and I’ve been making them since. 

Cate: Wow–a touching story.  💗It’s such a lovely idea to have created a business around! It must be a lot of fun for you to complete each project?

Corrin:  Thank you and yes, it is extremely fulfilling.  It’s a very collaborative process, I work closely with the customer and often learn the significance of what this gift means to the person they’re giving it to.  It feels sacred to me, the whole process, and I’m very intentional making and sending each jar. 

Cate: It really is something special–a true labor of love! Do you get a lot of feedback from the people who receive the jars?

Corrin: Yes, I get lots of feedback! It’s my favorite thing.  People respond well to love.  🙂

Cate: Definitely! Like the song says, it’s what the world needs more of…  

Corrin: Definitely!

Cate: If we each do our part, right? 🙂

Corrin: That’s right!  It would be amazing if we could all get in the habit of expressing the love and appreciation we have for one another.  Because it’s there!  I see it on a daily basis, and I’m constantly blown away by the amount of love that exists between us.  We just don’t always take the time to act on it… to tell the important people what they mean to us.  

Cate: So true–it’s very easy to get caught up in the hustle and bustle of the days…

Re the jars, what specifically is required of the person ordering the jar for a loved one?

Corrin:  The person who purchases the jar is the absolute hero, the ringleader of this massive collection of love.  Our goal is to make the process easy, so the only thing the purchaser needs is:

  • Access to the internet
  • A computer or phone
  • Email addresses or Facebook contacts for the people they would like to invite to participate. 

Once the jar is purchased, they receive an email from us that includes the private link and an invitation to send to friends and family.  

Cate: That actually sounds fun–being the ringleader for a love collection!  🙂

Corrin: Yes, I think the people that give this gift benefit almost as much as the recipient. 

Cate: I don’t doubt it!

Maybe this doesn’t make any sense, but has anyone ever ordered a jar for themselves? It seems like it could be a fun way to feel uplifted and supported?

Corrin: It makes perfect sense, and I could not agree with you more.  After an event in NYC, a woman messaged me, she told me she was going through a difficult time and asked if anyone has bought a jar for themselves.  I was so inspired by this beautiful woman identifying her need for a little extra love, and asking for what she needed. That conversation planted the seed. So, yes! a “self love” jar is definitely on the list.  We’re talking about a few ideas to make it easy for people to either order a jar for themselves, register for one, or send a “hint.” We’re still working out the details, but it’s absolutely something we’ll be rolling out.  

Cate: Nice! I imagine there will be quite a few people interested in that! Do you have a timeline for when this might be available?

Corrin: We’re working behind the scenes on lots of exciting things, including the “self- love” jar that we’re planning to roll out this Fall!  

Cate: I’m sure it will be quite popular!

I’m imagining the process of assembling these jars. Are you a one woman operation, or do you have help?

Corrin: Both. 🙂 I take care of daily operations, and for all practical purposes, run the business.  The real magic, however, is the love, belief and help from my family and friends, who have rallied around this dream of mine from day one.  

Cate: That’s great that you have a lot of support! You are blessed indeed! I love how passionate and caring you are about your “business.” You could be the poster child for that saying, “Find a job you enjoy doing, and you will never have to work a day in your life.” 

Corrin: I love that! 🙂

Cate: It’s a great work situation for sure! 

So, are the jars always the same on the outside or do you have themed jars for special occasions?

Corrin: Great question.  Right now we offer one beautiful jar for all occasions.  In the future, we may include add-on features for personalization, without losing the simple beauty that embodies Little Love Jar. 🙂

Cate: Right…I can see rationales for both ideas! There’s beauty in simplicity, but it can be fun to get creative  My kids and I used to use liquid corn starch and tissue paper to make “stained glass” jars as gifts. Of course, that makes no sense for your business–just a random memory that popped up! 😛

Corrin: Totally, my kids and I love crafting, too!    

Cate: I think I remember you saying that you go to events with your jars sometimes…I am thinking things like craft fairs? Or do you give talks to groups about the whole idea and power of these as gifts?

The answer to both questions is… yes!  We’ve done several pop-up events in NYC. Each event is organized by, and in support of, small women-owned businesses. Connecting and collaborating with female entrepreneurs is something that both fuels and inspires me. I’ve also had the amazing opportunity to share our mission with elementary students through a Little Love Jar project I put together.  I can’t tell you how much I loved doing this! The children were brilliant and incredibly responsive. This was my favorite experience with the business so far and is definitely something I plan to do more of.  

Cate: Both activities sound amazing … the school project is such a great idea–get ’em while they’re young! 🙂

Corrin: Exactly!  Think about the hours we dedicate to helping our children become great athletes, students and musicians.  All of which I support, don’t get me wrong.  However, I think it’s equally important that we help our children develop the tools to become kind, attentive, and accepting.  Teaching our children how to treat one another at a young age… how to practice compassion, friendship and lightheartedness… that’s definitely something I stand behind.  

Cate: You and me both! 🙂 Is there anything else you would like to share with my audience?  

Corrin: Let’s see… I guess I’d like to echo your message… that the world is full of GOOD NEWS.  Unfortunately, it’s not often what makes the headlines, but it’s real, it’s inspiring, and there’s a lot of it.  I think it’s important for us not only to remember, but to focus on and magnify what is right and good. And that’s one of the reasons I really appreciate what you do, thank you again for reaching out.   

Cate: Thanks for the kind words, and you’re very welcome! I agree wholeheartedly with the importance of focus and attention on the good that exists. It reminds me of a folktale I heard once called The Two Travelers and the Farmer. I located it on a site called Folktales for Travelers.  Worth a share here:

A traveler came upon an old farmer hoeing in his field beside the road. Eager to rest his feet, the wanderer hailed the countryman, who seemed happy enough to straighten his back and talk for a moment.

“What sort of people live in the next town?” asked the stranger.

“What were the people like where you’ve come from?” replied the farmer, answering the question with another question.

“They were a bad lot. Troublemakers all, and lazy too. The most selfish people in the world, and not a one of them to be trusted. I’m happy to be leaving the scoundrels.”

“Is that so?” replied the old farmer. “Well, I’m afraid that you’ll find the same sort in the next town.

Disappointed, the traveler trudged on his way, and the farmer returned to his work.

Some time later another stranger, coming from the same direction, hailed the farmer, and they stopped to talk. “What sort of people live in the next town?” he asked.

“What were the people like where you’ve come from?” replied the farmer once again.

“They were the best people in the world. Hard working, honest, and friendly. I’m sorry to be leaving them.”

“Fear not,” said the farmer. “You’ll find the same sort in the next town.”

Corrin: Wow, that is powerful… gave me the chills.  Reminds me of a quote I read recently:  

“We don’t see the world as it is, we see it as we are” ― Anaïs Nin

And the coolest thing about it is, if we don’t like what we see, we can change it.  It can be easy to forget, but we always have choice.  And to me, there is nothing more empowering than that… choosing to view the world, and the people in it through the eyes of love.  

Cate: Recognizing that spark of the Divine within each of us–I like it! Not always easy, but always worthwhile!

Thanks again for joining me today–this has been fun! Best of luck in all your ventures!

Corrin: Amen.  Thank you so much, I really enjoyed it 🙂

Corrin is graciously offering a discount for my readers to use to get their very own little love jar!   💗 Here’s what she said: I’m happy to do a 15% OFF promotion for your readers. Promo code: GOODNEWS

Go to littlelovejar.com to redeem this coupon and make someone’s day with this thoughtful and love-filled gift!

Also, check out the products in my Gearbubble store–this one in particular seems to match the theme of love and kindness 

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